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![BH_4.png](https://static.wixstatic.com/media/6d70ce_26768c40a84e496aa516ce7f4d29e85a~mv2.png/v1/crop/x_514,y_622,w_1052,h_252/fill/w_192,h_45,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/BH_4.png)
LESS MONEY
MORE GO!
WHAT IF SPIRIT CATERED TO THEIR YOUNGER CONSUMERS WHO LOVE TO TRAVEL, WITHOUT BREAKING THE BANK?
People see Spirit as cheap and unreliable. So rebranding it as less expensive, and the gateway to more fun, seemed like the best option for millennials who like to travel at the drop of a hat on budget.
"LESS MONEY, MORE GO!"
![Macbook Air 2020 Mockup.png](https://static.wixstatic.com/media/6d70ce_dca9764de00c4e50a2e92e60e489c765~mv2.png/v1/crop/x_352,y_175,w_1804,h_1172/fill/w_896,h_582,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Macbook%20Air%202020%20Mockup.png)
EXISTING BRANDING
![1200px-Spirit_Airlines_logo.svg.png](https://static.wixstatic.com/media/6d70ce_a450b1b9c046468fad78f515063412c0~mv2.png/v1/fill/w_96,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/1200px-Spirit_Airlines_logo_svg.png)
NEW BRANDING
BRANDING
![Spirit_Logo_Blk+Yellow.png](https://static.wixstatic.com/media/6d70ce_5bce65ab6607494a8cb018e330ff133b~mv2.png/v1/fill/w_106,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Spirit_Logo_Blk%2BYellow.png)
SOCIAL MEDIA CONTENT
![Mockup_Spirit_IG_Emojified_Mockup.png](https://static.wixstatic.com/media/6d70ce_e69a4456e8b34b80a8031a6c84088bd6~mv2.png/v1/fill/w_59,h_114,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mockup_Spirit_IG_Emojified_Mockup.png)
![Ryan emojified mockup.png](https://static.wixstatic.com/media/6d70ce_bdc4201c8d074c16b1915cf251ec500f~mv2.png/v1/fill/w_59,h_114,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Ryan%20emojified%20mockup.png)
![Instagram-iphonex-mockup-Chicago.gif](https://static.wixstatic.com/media/6d70ce_475fff0b416146b183e0602af8fd9bd6~mv2.gif)
![Instagram-iphonex-mockup-Seattle.gif](https://static.wixstatic.com/media/6d70ce_3cd1cef238354053b21e1aa1a2707984~mv2.gif)
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