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TO THE MAX
WHAT IF COFFEE GAVE YOUR THE FUEL TO SMASH THE DAY, WITHOUT THAT CRASHING FEELING AT THE END?
Maxwell House Coffee has been struggling to connect with the younger generation of coffee lovers. In efforts to appeal to a younger demographic, Maxwell House has released a new line of coffee called MAX. We want to create a disruptive campaign that helps Maxwell House reconnect with a young professional audience.
PRINT/OOH
MAX PRODUCT LINE
INSTANT COFFEE PACKET
GROUND COFFEE
BOTTLED ICED COFFEE
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